E-commerce Development

Custom storefronts and headless commerce that convert and scale.

We build e-commerce experiences from scratch or improve existing stores — headless Shopify, custom checkout, and conversion-focused UI.

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Who It's For

Built for teams like yours

  • DTC brands needing a custom storefront beyond template limitations

  • Stores with conversion or performance problems to fix

  • Businesses migrating from WooCommerce or legacy platforms

Maison Store
Ceramic Mug
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Canvas Tote
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Linen Throw
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Oak Tray
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Scope

Typical Scope

What is included in a standard engagement. The final scope is agreed during discovery.

Headless Shopify (Next.js) or custom e-commerce build
Product catalog, variants, and inventory management
Custom checkout flow and cart experience
Payment integration (Stripe, Shopify Payments)
SEO optimization and performance tuning
Email flows (cart abandonment, order confirmation)
Analytics and conversion tracking
Deliverables

What You'll Receive

Tangible artifacts delivered at the end of the engagement.

Deliverables package

  • Production storefront deployed and live
  • Admin panel or Shopify integration
  • Checkout and payment flows tested end-to-end
  • Core Web Vitals optimized (LCP, CLS, FID)
  • SEO metadata and structured data implemented
  • Analytics and conversion events configured
Timeline

Typical Timeline

Phases and durations for a standard engagement.

01

Discovery & Design

Weeks 1–2

Platform decision, product catalog structure, UI/UX design, and tech stack.

02

Storefront Build

Weeks 2–8

Product pages, collections, cart, and checkout development.

03

Integration & QA

Weeks 8–12

Payment, email, analytics, and full end-to-end testing.

04

Conversion Sprint

Weeks 1–3 (for existing stores)

Speed audit, CRO improvements, and performance optimization for live stores.

Scope Factors

What Affects Scope & Timeline

Product catalog size and variant complexity
Custom checkout vs. hosted (Shopify, Stripe Checkout)
Subscription or recurring order requirements
Multi-currency and international shipping
Migration from an existing platform

Accept the whole order lifecycle

Evaluate the store from product discovery through returns. Set acceptance criteria for operations as well as the storefront.

  1. Reconcile imported products, variants, stock levels and legacy redirects.

  2. Test failed payments, partial refunds and stock changes during checkout.

  3. Assign order exceptions, account ownership and post-launch support.

Frequently asked questions

See it in practice

A look at how we've helped clients build, launch, and improve their products — with context on the problem, our approach, and what shipped.

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Ready to start building?

Tell us about your project and we'll come back with scope, timeline, and a clear estimate.

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Further reading

How we think about this work

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