How do you measure improvement?

We establish baselines before starting — Lighthouse scores, Core Web Vitals (real user data if available), database query times, and bundle sizes. We measure the same metrics after each sprint.

Will you break our existing functionality?

We write or extend tests before refactoring and run QA on every change. We never ship refactors that break existing behavior.

Can you improve SEO on a site with poor rankings?

We address technical SEO (crawlability, structured data, metadata, speed, Core Web Vitals). Content strategy is separate from our scope.

What if the codebase is very messy?

We prioritize by impact. We won't refactor everything at once — we identify the highest-impact areas and work through them systematically.

Can we do this as an ongoing engagement?

Yes. Monthly retainers with improvement sprints work well for teams that want continuous quality improvements without full-time hires.

When is a rewrite justified?

When a scoped comparison shows incremental repair cannot meet the requirement at acceptable cost and risk. Include migration, parallel operation and team capacity in that comparison.

Product Improvements

Speed, SEO, and refactoring sprints that make your product measurably better.

We run focused improvement sprints on live products — fixing performance bottlenecks, refactoring problem areas, and boosting search visibility.

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Who It's For

Built for teams like yours

Products with performance issues impacting user retention or SEO rankings
Teams with accumulating technical debt slowing down feature delivery
Founders wanting a high-impact audit and fix cycle before fundraising

Lighthouse Audit

Before

42Performance

61SEO

73Accessibility

58Best Practices

Core Web Vitals

LCP4.8s

CLS0.32

FID180ms

Scope

Typical Scope

What is included in a standard engagement. The final scope is agreed during discovery.

Performance audit (Core Web Vitals, Lighthouse, real-user metrics)

SEO technical audit (crawlability, structured data, metadata)

Code refactoring of identified problem areas

Database query optimization and N+1 fixes

Bundle size reduction and lazy loading

Accessibility improvements (WCAG 2.1 AA)

Before/after metrics documentation

Deliverables

What You'll Receive

Tangible artifacts delivered at the end of the engagement.

Deliverables package

Audit report with prioritized issue list
Performance improvements implemented
Before/after Lighthouse and Web Vitals scores
Refactored code with tests
Recommendations for further improvements

Timeline

Typical Timeline

Phases and durations for a standard engagement.

Audit & Triage

Week 1

Comprehensive audit, metric baselines, and issue prioritization.

Fix Pack

Week 1

Quick wins: image optimization, caching, metadata, and easy refactors.

Sprint

Weeks 2

Deeper refactoring, database optimization, and architecture improvements.

Verify & Document

End of Sprint

Measure improvements, document changes, and provide future roadmap.

Scope Factors

What Affects Scope & Timeline

Size and complexity of the codebase

Number of performance/SEO issues identified

Depth of refactoring required

Test coverage that must be maintained

Third-party services affecting performance

Modernise against a measurable baseline

Choose a slow or risky business journey and define the improvement before changing frameworks. Keep migration reversible where feasible.

Measure latency, errors and cost under a recorded workload.
Replace a bounded component with compatibility tests and rollback criteria.
Compare equivalent workloads and verify data before expanding the change.

Frequently asked questions

See it in practice

A look at how we've helped clients build, launch, and improve their products — with context on the problem, our approach, and what shipped.

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Ready to start building?

Tell us about your project and we'll come back with scope, timeline, and a clear estimate.

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How we think about this work

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